The XT Testlab
In conjunction with the launch of the Telecom XT Network designworks helped to create the XT Testlab at Fieldays in Mystery Creek, Hamilton – the largest agricultural event in the southern hemisphere.
Once inside the TestLab, people were greeted and invited to test the new XT network (launched on 29th May 2009) via display laptops and mobiles, live to the network. A Play Station was set up, challenging guests to play the Gran Turismo game – with one lucky guest winning a ride in the latest Porsche 997 GT3 Cup Car with a world-class Porsche driver.
designworks involvement in the XT TestLab experience included cracking the TestLab concept, brokering the deal with Porsche to get the GT3, designing the XT TestLab visual communications and managing several suppliers.