What's the City Gallery got to do with it?
City Gallery Wellington
Before rebranding, communications around exhibitions at the City Gallery Wellington were eclectic – each was invented from scratch with few recognizable signature elements uniting them.
The art itself was well communicated but it was often unclear that the City Gallery had much to do with it. We needed to shift the focus from one off events - to hero the gallery as both a destination and endorsement of quality. We wanted to make the gallery a household name to Wellingtonians.
We began by removing all unnecessary elements - not designing a new look and feel for each show, but focusing on bringing the artwork itself and the City Gallery name and lock-up to the fore.
All promotions now share one visual grid and treatment with one hero image per communication and City Gallery is emblazoned large. There is now no question about who is running the show.