Telecom XT TestLab a huge success
designworks is delighted with the positive response from guests who entered Telecom's XT TestLab at Fieldays in Mystery Creek, Hamilton the largest agricultural event in the southern hemisphere.
Once inside the TestLab, people were greeted and invited to test the new XT network (launched on 29th May 2009) via display laptops and mobiles, live to the network. A Play Station was set up, challenging guests to play the Gran Turismo game with one lucky guest winning a ride in the latest Porsche 997 GT3 Cup Car with a world-class Porsche driver.
designworks helped to create the XT TestLab experience from cracking the TestLab concept, brokering the deal with Porsche to get the GT3, designing the XT TestLab visual communications, managing several suppliers, to packing in and out.
We would like to mention a special thank you to Porsche, who provided Telecom XT with the brand new GT3 displayed at Fieldays.
To check out more photos, view the case study here