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Tunnel of Hope

Designworks, in collaboration with The Benevolent Society, has created a unique, interactive light installation that for Vivid Sydney.

Designed as a walk-through tunnel, the Hundreds and Thousands installation is composed of thousands of little LED lights, which can be controlled individually and respond when visitors interact with them. People are invited to share their hopes for the future of Australia’s children via Twitter (#hopesforchange), or through the website hopesforchange.org.au. The greater the number of people sharing their hopes, the more dynamic the lighting effects become.

“This is a fabulous way to bring the role of The Benevolent Society to life” says Mark Kennedy, Managing Director, Designworks Sydney. “Hundreds and Thousands is an extension of the transformation and design work we have recently undertaken for The Benevolent Society.”

“The aim of the brand repositioning was to capture and articulate The Benevolent Society’s key role in driving positive social change in Australia, and the Hundreds and Thousands light tunnel brings this aim to life by providing Australians with the ability to share their hopes and dreams via social media feeds.”

Says Anne Hollonds, CEO of The Benevolent Society, “Hundreds and Thousands is so much more than a light installation, it’s a wonderful platform to engage with Australians of all walks of life and share a little bit of our history, what we stand for today and our vision for the future. The light installation is exciting and thought-provoking, and will inspire people to share their hopes for change for Australia’s future… We are absolutely delighted with the result.”

Client
The Benevolent Society
Project
Tunnel of Hope
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