An easier way

Designed to make the delivery of important parcels easier, Mailman completes Officeworks as a fully comprehensive offer for people with big ideas. Officeworks needed a brand for a simplified mail service; that combined the benefits of a courier with the convenience of regular post - a brand that’s easy to understand, with a catchy name that you’ll remember. Built upon brand pillars of purpose built service, trusted reputation and ultimate convenience, the idea of things having an easier way is at the core of Mailman – where something friendly, memorable and helpful makes everyday more convenient.

Designworks was briefed to develop a brand for a simplified mail service that combined the benefits of a courier, and the convenience of regular post - a brand that’s easy to understand, with a catchy name that you’ll remember. Key working insights were formed from a comprehensive analysis of the competitive opportunity for Mailman. From identifying the unique characteristics of the opportunity, we were able to utilise and create a valuable differentiated proposition. Mailman was built upon brand pillars of purpose built service, trusted reputation and ultimate convenience.

The idea of things having an easier way is at the core of Mailman; this is expressed by a brand that is considerate, committed and convenient. These values are evident in the service design and the dedication to providing customers with what they need, while fitting into their busy schedules. Working closely with the customer experience and brand teams, Designworks developed a simple brand name that’s approachable and links the service to the category, while leveraging the trust and equity aligned with the Officeworks masterbrand.

A bright colour palette and illustration collection was used, featuring ‘Boxy’; eager to help by walking you through the steps to select, label and send your parcels. Designworks created uncomplicated labels, that effortlessly stretch across a wide variety of products and applications. Mailman is friendly, memorable, helpful and makes everyday more convenient.

Client
Officeworks
Project
Officeworks Pacel Delivery Service - Mailman
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