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Inspiring Philanthropy

Lord Mayor’s Charitable Foundation is a leading philanthropic organisation in Australia. The Foundation approached Designworks to develop a bold and innovative brand strategy and identity that would help take the organisation forward.

Established in 1923, the Foundation applies a combination of grants, research, community education and partnerships with donors to increase life opportunities and promote social inclusion.

In 2012 the Lord Mayor's Charitable Foundation provided grants to more than 450 charitable agencies supporting people who are socially and economically disadvantaged. The Foundation has a keen interest in Homelessness, Ageing and Youth, and also funds eligible projects in the Arts, Education, Sport and the Environment.

The Foundation approached Designworks to develop a brand strategy and identity that would help take the organisation forward in a bold and exciting way. The brand idea of 'Inspiring Philanthropy' was developed to signal a more modern and dynamic approach to fundraising and it's philanthropic activities.

Client
Lord Mayor's Charitable Foundation
Project
Inspiring Philanthropy
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