Following 2 years of development Tait needed a creative platform with which to take their Enable product to market.
Enable is a suite of 5 radio network management software products.
However each product was being communicated individually and the technical language being used to describe Enable was making it difficult for potential customers to see the benefit being offered.
After deciphering the technical jargon surrounding each product, we realised that the power of Enable lay in the benefit of all 5 products combined, not in their individual features.
The Enable suite as a whole was essentially offering a level of control, oversight and ease of management that had never before been possible.
We took a single-minded visual approach that with the tagline ‘Your network in the palm of your hand’ united the product offering and gave it a strong yet humanistic feel.
- Product branding