Selling more than scenery

Brand New Zealand

A joint initiative between New Zealand Trade and Enterprise and Tourism New Zealand, our task was to create one international facing brand to represent New Zealand's people, places and products to the world; a unifying brand to help build, promote and reinforce New Zealand's reputation wherever we appear offshore.

Brand NZ's offer to the business world is refreshing new perspectives demonstrated via a different approach, hands-on practicality and resourcefulness from the youngest country on earth. The word new within the new identity introduces the idea. The fern already an internationally recognised and trusted symbol is an established part of New Zealand's cultural fabric, standing for regeneration, growth and renewal.

Deliverables: Origin mark.