Repositioning a regional fertiliser company as a modern market leader
The Bay of Plenty Fertiliser Company looked to Designworks to reposition its business without sacrificing the trust and credibility it had grown with its core client base. The company was renamed Ballance after one of New Zealand's most significant farming pioneers and the term often used to describe sustainable feed management. The Clover logo is a symbol of a proud past and a confident future.
Deliverables: Brand strategy, naming, identity design