Reflecting the local character of a region
The Westpac art in branch project was conceived as a way of adding some texture, warmth and character to Westpac's nationwide branch network. designworks commissioned New Zealand artist Jeff Thomson to create works for key branches these to be supported by a suite of graphic works digitally printed on 1.5 metre canvases and produced in-house. Every branch receives contemporary art work reflecting something famous in their local region either historical or recent. Over time, the series will grow to a collection of hundreds of images, made through digital manipulation of found objects, hand created textures, photographs and sketches.