Bank of Melbourne
The Neighbourhood Fund is a philanthropic venture by the Bank of Melbourne, with the aim of raising money through a combination of the bank and charitable events. This money is then distributed to local charities, community groups and other worthwhile causes that are close to the neighborhoods’ that Bank of Melbourne operates in.
To give the Fund a visible presence in the community Designworks created a logo borrowing from the Bank’s brand language. The flourishing tree represents the growth of the fund; with the root establishing it’s foundation in the “neighbourhood”.