DW Fresh Thinking

Q&A with Tim Riches

Tim Riches joins Designworks as Managing Director Australia. Read about his fresh approach to design working and the full Q&A article here, as featured on Nextness blog.

You have a long history in the branding and communications field. Why choose Designworks?

What attracted me most was the breadth and depth of design capability put together with the ambition to be a partner to clients as they make transformational change. This combination positions Designworks uniquely in Australia, it seems to me – with the ability to define and deliver a whole experience in a user-centric way that builds a business. Plus the culture is very engaging - both down to earth and demanding – two vital ingredients in doing great work. All together, I think there’s an opportunity to be part of a progressive firm to bring genuine design thinking to life in the Australian market.

What skills and experience do you have that you think will be particularly relevant to Designworks staff and clients?

My background brings a balance of analytical and creative thinking, having run a consumer research + strategy firm (The Leading Edge) as well as a brand consultancy (FutureBrand). In addition to running businesses, my expertise is in the brand strategy field, with lots of exposure in sectors such as financial services, professional services, retail, sports, tourism, universities and property/development.

Read the rest of the Q&A on STW's Nextness blog.