Creating a fresh understanding of fast food


Toss is a new salad bar that opens up a whole new way of looking at salad. Cheeky, curious, brutally honest and made with love, Toss makes the salad the meal, not the side, and brings to life the theatre of salad making. The wordmark encapsulates the brand character and sense of play that befits an outfit calling itself ‘The Salad People’.

Deliverables: Brand identity and visual signature design, instore experience.