Competitive agility

ASG IT Solutions

ASG has been a notable success story in Australia’s IT business solutions industry. Launched in Perth, ASG has seen significant growth over the years as a publicly listed company and now has major national presence.

With strong growth and operating in a particularly competitive category, ASG recognised the need for a differentiated, meaningful brand and appointed Designworks to develop the brand and bring it to life across a large number of touch points.

Designworks developed an overarching strategy that focused on the ASG team members - an agile, committed, highly experienced group of professionals. The pivotal single organising idea focused on competitive agility; the determination to move and grow with clients to ensure relevant, robust solutions.

The imagery puts people front and centre, with bold typography and a vibrant colour palette and graphic style that gives a contemporary, dynamic and personal feel.

The key with such a major brand rejuvenation was to unite the ASG team around a shared vision. Designworks worked closely with ASG to engage staff through a series of nationwide events with a range of internal communications material including a brand book and staff kit bringing the new brand story to life.