Branding a 21st century RSA


The Tui Clubrooms bring the Kiwi tradition of the RSA into the 21st century, celebrating traditional icons of community in a typically Tui way (with lashings of Kiwi irreverence).
The Clubrooms (motto 'in beer and food we proudly serve') act as meeting places that take the best elements from proud Antipodean social traditions of the past Lion's clubs, RSAs, sports clubs but deliver them in a modern way. It could be 1940, with graphics and messages that celebrate the beer's provenance with a new energy and spirit.