Bold and loud, discreet and recessive

TheNewDowse

Inside TheNewDowse, the challenge was to create a wayfinding signage system flexible enough to be bold and loud when needed or discreet and recessive, so as not to compete with any given show. It also had to be changeable at a relatively low cost and trauma to staff and the environment.

Our idea was ‘building blocks’. We used clusters of colourful acrylic (Perspex) tiles arranged in changeable groups. Graphics are applied in white vinyl. The titles are mathematically related so that smaller tiles can be easily combined with larger ones.

Safety decals on the internal courtyard windows become a tribute to TheNewDowse’s foundation members. Colour inside spills outside to play across the grounds and façade of the building where translucent acrylic cubes work as ground signage and wayfinding.

Deliverables: Wayfinding signage system

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